Owner of Woofs & Waves, Justin Shatto and I are both proud graduates of Lincoln High School in Sioux Falls. It’s unbelievable to think it has been close to ten years since we shared those halls together and thought we knew what living in the ‘real world’ would really be like. Nothing makes me feel older than scrolling through LinkedIn to see old high school classmates and the variety of impressive titles that they hold.
Justin is no exception. He has kept his full time job at the Diamond Room while opening Woofs & Waves with friend Mark Olesen, and continues to juggle both by being in the store a couple days a week and doing the business planning and paperwork on nights and weekends. Now that is passion and dedication for ya. Read below about Justin’s new business venture and what you can expect to find at Woofs & Waves, located on the east side of Sioux Falls.
What made you realize pet care was a passion and potential career instead of just a hobby?
I’ve known since I was 14 that I wanted to own a pet store. My first job was at an independent pet store and it was there that I found my passion for animals and helping people find the best food and products for their pets. I really looked up to the owners of the store and saw their passion for the business and their customers and that was infectious. My passion for fish and aquariums comes from my business partner, Mark. I have learned everything I know from him over the past 13 years and still have a ways to go before I know a fraction of what he does.
[Justin and I at Woofs & Waves which opened in November of 2015]
How did you decide on what products to focus on?
I can proudly say that we have the best team in Sioux Falls with a combined 50+ years of experience. Our two full time gals, Ginger and Christine, are responsible for filling our shelves and knowing what products sell and are always looking at new products. Without them this would not have been possible. They were in charge of ordering at their previous employer and it was a perfect fit to have them continue their responsibilities at Woofs & Waves. We are truly blessed that they have been with us from the beginning.
In your opinion, what are the best brands of dog food?
We carry a wide variety of great dog, and cat, foods for your furry friends. There is not one brand of dog food that is perfect for all dogs, because every animal is different has different nutrition requirements. To answer your question, I would go with either Nutri Source, Fromm, Tuscan Naturals or Orijen/Acana.
[Nutri Source dog food for any size dog]
What pets do you have at home?
I have a four-legged daughter, Ava. She is a 2 year old German Shorthair Pointer. She loves going out and running freely in the fields or finding pheasants. While she loves swimming in the water, she hates duck hunting because she doesn’t have the patience to sit there and wait, nor does she have the ability. She always has to be running. I also have a 90 gallon freshwater aquarium with African Cichlids in it.
[If you know me, you know I had to check out the Kitty toys]
Do you have any advice for new pet owners?
Advice for new pet owners is, come in and see us at Woofs & Waves. There is a lot of information when it comes to new dogs/cats or fish. Stop in and ask us! We are here to help.
Any other fun facts?
Be sure to keep in contact with us as we are going to be having some exciting specials and potential giveaways over the next months! Connect with us on Facebook by liking our page and be sure to stop out for our Grand Opening celebration on Saturday, June 11th! We will have many in-store specials and be giving away a lot of prizes including FOUR $100 gift cards, a 55 gallon fish aquarium, ONE YEAR supply of Nutri Source dog food and more.
[This octopus is not for sale, but so fun to watch. Stop by and check him out!]
If you are looking for a trusted source for pet care items, stop in to see Justin and his crew at Woofs & Waves. And especially make time to stop in THIS SATURDAY for their grand opening! I love supporting local businesses, and you should too. It is what keeps Sioux Falls great.
And if your furry friend is laking yard space, or you need a new home before you can bring home your furry friend, give me a call or text 605.261.8396! We will look for properties with a fenced in yard, close to parks or other pet friendly features. Because we all know, a home is not a home without a pet!
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